Advantage, an IPG company, is a Sponsorship & Brand Experience Agency. What does that mean? We can align our clients with some of the biggest platforms in the world like the NFL and NCAA just to name a few. But that’s not all. We also create award winning experiential campaigns and cool events that build brand awareness and even drive sales for our clients.


We do all this through an “Art and Science” approach that includes a world-class creative team and a research-fueled account team led by industry veterans.


Our mission:  Help brands create authentic connections with consumers through their passion for sports, entertainment, lifestyle experiences or worthy causes.


But don’t just take our word for it, see our work below.

Our Capabilities

Full Service Offerings Include:

Sponsorship/Partnership Strategy & Negotiation


In-House Creative Resources


Experiential Design & Production


Media Production


Activation/Event Planning & Execution


Promotions and Sales Incentives

For case studies or consultation in any of these areas, please contact us.

Our Work

Tom Haidinger


Tom has overall responsibility for client service and agency success. Good thing he brings over 25 years of experience developing sponsorship strategies for top brands like Budweiser, Fidelity, Kraft, MasterCard, Motorola, M&M Mars, Pepsi and others. Tom has held leadership roles in the agency world with Capital Sports and Genesco Sports Enterprises as well as on the property side with MLS and Six Flags. A Notre Dame alum and avid sailor, Tom lives in Darien, CT with his wife and three children.

Jaime Cabrera

VP / Executive Creative Director

A recovered Rock Star, Jaime’s main gig now is to drive BIG strategic ideas, FRESH creative and FLAWLESS execution. This BFF approach is evident in recent programs like Hyundai’s NFL Campaign, The NYX FACE Awards and the Cailler Chocolate Box in Grand Central Station. During his career Jaime has overseen creative for top clients including DISH Network, NBC and Nike. He lives in The LBC with his beautiful wife and two boys who will eventually round out his power trio.

Josh Ellovich

Vice President

As VP, Josh provides Advantage’s clients over 16 years of sponsorship consulting and strategic brand building. Having worked across multiple sports and entertainment properties, Josh aligns brands with the right partnerships to achieve their objectives. During his career, Josh has managed brand partnerships with the NFL, MLB, NCAA, NHL, NBA, NASCAR, USGA, and USTA amongst others. A graduate of the University of South Carolina, Josh lives in Westchester County, NY with his wife and three children.