Advantage Announces Promotion of Jaime Cabrera to SVP, Executive Creative Director

Jaime CabreraOther key promotions announced going into the new year

Norwalk, CT (January 16, 2017) – Advantage is pleased to announce the promotion of Jaime Cabrera to Senior Vice President, Executive Creative Director of the agency. Cabrera, one of four founding employees of the agency, will continue to oversee all creative output for the agency on behalf of its clients and the agency’s own brand positioning. In addition, he will take on added responsibilities of overseeing the agency’s Los Angeles office and all client work based in that office, including long-time client Hyundai Motor America. Cabrera provides Advantage and its clients with over 20 years of experience in a diverse career as an award winning Copywriter, Video Content Creator and Creative Director, in addition to being an accomplished songwriter.


“Jaime has continued to challenge convention and bring unique, creative solutions to our clients and internal operations,” said Tom Haidinger, President of Advantage. “His passion to find results-based solutions is what drives him and has helped Advantage be so successful.”

Advantage also announces the following key promotions:

  • Andrew Cohn to Director, Marketing Solutions – Cohn will continue to oversee strategic agency initiatives in PR, social media and business development as well as take on new projects for specific brand clients
  • Ayana Duncanson to Senior Account Executive – Duncanson will continue to play a key role in helping agency client LG Electronics leverage its NCAA sponsorship across key retailers


About Advantage

Headquartered in Norwalk, CT, Advantage is a multi-disciplinary agency with four focus areas: Sponsorship Consulting, Experiential, Hospitality and Creative Content Creation. Using an “Art and Science” approach, Advantage provides brands with both the insights and creative solutions to authentically breakthrough the intersection of consumers’ passions and consumption, whether through events, sports, entertainment, lifestyle experiences or worthy causes.

Advantage is a part of the Interpublic Group (IPG-NYSE).

For more information, visit, or contact:

Tom Haidinger, Advantage