Microsoft Office Taps Advantage For Brand Partnership Work

Stamford, CT (November 14, 2017) – Advantage, an IPG company, announced that it has been named Microsoft Office’s partnership marketing agency. Through the relationship, Advantage will support Office in developing strategic brand-to-brand marketing partnerships to further strengthen the Office brand with key audiences.


“Over the past several years, we’ve seen a significant increase in the number of brands exploring and successfully using brand partnerships to further communicate with their target audiences,” said John Lane, Vice President at Advantage. “Working with like-minded brands provides efficiencies and the unique opportunity to amplify a brand’s communications.”

John Lane Partnership Marketing Quote


Advantage has previously supported Microsoft in brand-to-brand partnership development for Microsoft Surface and activation of Microsoft’s 2017 Special Olympics World Winter Games global campaign.


“Thanks to artificial intelligence, Microsoft is evolving its productivity tools, and introducing new apps like Microsoft Teams that are designed to drive creativity and collaboration in the modern workplace. Given this innovation, we’re beyond excited to work with Office to find strategic partners to innovate, storytell and drive greater organizational value during such a pivotal time in the industry,” added Lane.




About Advantage


At Advantage, we bring our mantra of “We Make Brands Happen” to life in four unique ways:


Partnership & Sponsorship Consulting

We tap into consumer passions through strategic programming, negotiation, activation, and measurement


Creative & Content

We tell compelling stories through static/animated design, content development, and 3D renderings



We design experiences that move consumers to action through experiential activation, mobile tours, and tradeshows


Event Studio

We create lasting memories through one-of-kind experiences through meeting & event planning, sales incentives, and hospitality programs


And, we do all this through an “Art and Science” approach that includes a world-class creative team and a research-fueled account team led by industry veterans.


For more information about Advantage’s Brand+Brand capabilities, visit our recent blog post about Brand+Brand Typologies or contact:


Josh Ellovich, Advantage