Cailler Chocolate

The Sweet Taste of Success

Advantage is proud to have assisted in the global launch of a 200 year-old premium chocolate brand that is virtually unknown outside Switzerland. Cailler Chocolate, part of the Nestlé family, tapped us to help them create media buzz and consumer excitement with on the ground tasting and brand experiences.


Working closely with Cailler’s other agencies, we created an experiential strategy that included the design of two unique experiences deployed in three high traffic locations: Grand Central Station in NYC, The Munich Airport Center, and The Southbank in London.


The experiences included painstakingly detailed environments that immersed consumers in the premium brand and of course, sampling of delicious chocolate bon bons.


Impressions of the experiences were in excess of 400,000 and guests sampled over 40,000 pieces of chocolate!


Click on the video and come along with us on a global chocolate tasting tour.