As a way to extend Hyundai’s presence in golf (The Hyundai Tournament of Champions is the first PGA major of the year) Advantage developed and executed “The Hyundai Invitational” platform. This platform was a smart and effective way for Hyundai to create a larger presence in golf across the country by sponsoring 50 local charity golf tournaments and offering a luxury golf experience in Las Vegas for the winners of each of those tournaments.
This strategic grassroots marketing initiative was targeted to luxury intenders and featured the Hyundai premium lineup of Genesis and Equus.
Hyundai’s sponsorship of these tournaments included valuable considerations such as Hole-In-One contests, event signage, Test Drive Incentive offers, premium giveaways and ADV staff support.
Now in its 3rd year, The Hyundai Invitational platform is stronger than ever and is set to surpass the 2 million impressions mark!
The Hyundai Invitational video is all teed up. Just hit play.