Hyundai Super Bowl 50

Our goal for Super Bowl was simple:
A total brand takeover of Super Bowl 50.

Everywhere you turned in San Francisco during the Super Bowl 50 festivities you were sure to see Hyundai branding, a Hyundai vehicle or a Hyundai experience. We took every opportunity to proudly tell the world that Hyundai is an Official Sponsor of the NFL and Super Bowl 50.


Leading the takeover were our striking metallic gold wrapped vehicles. From famous Lombard Street to the epic Golden Gate Bridge, this fleet of 10 vehicles emblazoned with Super Bowl 50 marks surprised and delighted fans everywhere they went.


The Hyundai NFL Legends Zone (at the NFL Experience Driven by Hyundai) was ground zero for die-hard NFL and Super Bowl Fans featuring curated memorabilia, a virtual reality photo opp and meet and greets with NFL Legends.


The Hyundai Blue Drive Lounge at Super Bowl City helped us reach a broader audience and featured vehicle displays, interactive photo ops, complimentary coffee and device charging stations. Our experience was so well received, we earned the “Best Legacy of Change” award from the Super Bowl 50 Host Committee!


Finally, our total takeover would not be complete without an exciting experience at Levi’s Stadium on Super Bowl Sunday! The Hyundai Game Day Zone was a must stop destination for Super Bowl ticket holders getting fired up for the big game with a dive and catch social media photo op and a giant claw machine.


Like we said…: A total brand takeover of Super Bowl 50.


See the video for all the excitement.

Hyundai Super bowl 50 lockup