What We Do

Advantage is a global sponsorship and brand experience agency in greater New York City, Los Angeles, London, and Sydney. An award-winning agency within Interpublic Group (IPG), Advantage has four unique areas of expertise which all “Make Brands Happen” in their own unique ways.
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Sponsorship Consulting

By tapping into consumer passions for sports, entertainment, and causes.

Sponsorship Consulting

We leverage insights to craft partnership strategies and activation plans around consumer passions, backed by world-class sponsorship negotiators and a proprietary measurement toolkit.

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Creative & Content

Through award-winning storytelling.

Creative & Content

We turn single-minded propositions into impactful, integrated marketing concepts and then produce award-winning creative across video content, print, social, influencer and events.

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With experiences designed to move consumers to action.


We design and produce engaging experiential marketing programs that lead consumers to action, whether through sponsorship activation, mobile tours, launch events, or tradeshows.

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The Event Studio

By creating lasting memories.

The Event Studio

We plan and execute strategic, customized events and experiences for brands, through corporate hospitality, meetings, incentive trips, and turnkey VIP programs.

It’s in Our DNA

We do all this through a “Science and Storytelling” approach. Our diverse and inclusive crew includes a world-class creative team and a research-fueled account team led by industry veterans. But don’t just take our word for it, check it out.
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