We Make Brands Happen.

We do it in 4 different ways:

By tapping into consumer passions for sports, entertainment, and causes.
Through award-winning storytelling.
By creating lasting memories.
And with experiences designed to move consumers to action.

And, we do all this through an “Art and Science” approach that includes a world-class creative team and a research-fueled account team led by industry veterans.
But don’t just take our word for it, check out some of our work.

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Advantage is a sponsorship and brand experience agency with offices in greater New York City and Los Angeles. An award-winning agency within Interpublic Group (IPG), Advantage has four unique areas of expertise which all “Make Brands Happen” in their own unique ways:

Sponsorship Consulting
We leverage insights to craft partnership strategies and activation plans around consumer passions, backed by world-class sponsorship negotiators and a proprietary measurement toolkit.

Creative & Content
We turn single-minded propositions into impactful, integrated marketing concepts and then produce award-winning creative across video content, print, social, influencer and events.

EXP
We design and produce engaging experiential marketing programs that lead consumers to action, whether through sponsorship activation, mobile tours, launch events, or tradeshows.

The Event Studio
We plan and execute strategic, customized events and experiences for brands, through corporate hospitality, meetings, incentive trips, and turnkey VIP programs.

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