What We Do
Advantage is a global sponsorship and brand experience agency in greater New York City, Los Angeles, London, and Sydney. An award-winning agency within Interpublic Group (IPG), Advantage has four unique areas of expertise which all “Make Brands Happen” in their own unique ways.
Sponsorship Consulting
By tapping into consumer passions for sports, entertainment, and causes.
Sponsorship Consulting
We leverage insights to craft partnership strategies and activation plans around consumer passions, backed by world-class sponsorship negotiators and a proprietary measurement toolkit.
Creative & Content
Through award-winning storytelling.
Creative & Content
We turn single-minded propositions into impactful, integrated marketing concepts and then produce award-winning creative across video content, print, social, influencer and events.
EXP
With experiences designed to move consumers to action.
EXP
We design and produce engaging experiential marketing programs that lead consumers to action, whether through sponsorship activation, mobile tours, launch events, or tradeshows.
The Event Studio
By creating lasting memories.
The Event Studio
We plan and execute strategic, customized events and experiences for brands, through corporate hospitality, meetings, incentive trips, and turnkey VIP programs.
It’s in Our DNA
We do all this through a “Science and Storytelling” approach. Our diverse and inclusive crew includes a world-class creative team and a research-fueled account team led by industry veterans. But don’t just take our word for it, check it out.
THE COMPANY WE KEEP
HUMBLE BRAGS
Summit International Awards
Visionary Award: Engagement/ Experiential
2019
Summit International Awards
The #HyundaiBackstage activation at Music Midtown snagged the Engagement & Experiential Visionary Award at SIA 2019.
Event Marketer
Best Places to Work in Events
2017 & 2019
Event Marketer
Chief Marketer, Event Marketer, and Quantum Workplace recognize Advantage for delivering one of the best employee experiences in the event industry.
Hashtag Sports
Engage 150
2019
Hashtag Sports
Advantage is named one of the 150 agencies that best engage consumers through U.S. sports and fan culture across Sponsorship, Experiential and Partnerships.
SportsBusiness
ADV In the News: Sponsorship Works
2019
SportsBusiness
Sponsorship Works by SportsBusiness, which annually highlights case studies containing the best practice sports sponsorships from around the world, highlights Advantage and LUNA Bar’s campaign, “Someday is Now”.
Chief Marketer
Top 200 Marketing Agency
2018-2019
Chief Marketer
The editors of Chief Marketer credits Advantage as a top marketing agency for making brands happen through its diversified services, client roster, love of dogs and award-winning work.
Event Marketer
It List Top 100 Event Agency
2012-2018
Event Marketer
The Event Marketer IT List honors Advantage as a top 100 US event and experiential marketing agency.
Cynopsis Model D Awards
Best Multiplatform Marketing Campaign
2017-2018
Cynopsis Model D Awards
Advantage and Hyundai’s “Rolling with the Rookies” takes home a win in the broadcast/cable TV/web series category for best multiplatform marketing campaign at the Cynopsis Model D Awards.
Cynopsis Short Form Film Festival
Silver Award, Branded Sports Content
2018
Cynopsis Short Form Film Festival
Advantage and Hyundai are proud to be named the Silver award winner for the compelling “Rolling with the Rookies” video content series at the Cynopsis Short Form Film Festival.
Experience Design and Technology Awards
Best Combination of Event Technologies
2017
Experience Design and Technology Awards
LG and Advantage take home a bronze medal for best combination of event technologies for their Final Four Fan Fest activation.
Event Marketer
PROMO Top Shop
2016 & 2017
Event Marketer
Advantage makes it onto Chief Marketer’s Top 100 promotion marketing agencies list.
Super Bowl 50 Host Committee
Best Legacy of Change
2016
Super Bowl 50 Host Committee
Event Marketer
Ex Award, Best Single Market Event
2016
Event Marketer
Event marketer names Advantage and LG Electronics a silver winner in best single market event for the LG Training Facility experience.
Event Marketer
Ex Award, Best Sports Activation
