How do you know when you’ve achieved great Experiential (EXP)? You know when your customers walk away with a feeling in their bones. You see, EXP is not traditional marketing or advertising. It’s not flat and two-dimensional. When done right, experiential marketing is extra-sensory, allowing consumers to touch, taste, feel, see, and maybe even smell your brand.
And best of all, EXP can come to life in so many different ways – from a mobile tour utilizing a custom-built vehicle, to guerilla sampling, to an immersive AR adventure.