What better way to highlight the stories of these four NFL rookies, than to bring them to life in a museum-style shrine to our Rookies. On the ground in Philadelphia, Advantage developed Hyundai’s 50′ x 50′ RWTR experiential activation in Selection Square. Each of the rookie’s origin stories was featured on a custom-wrapped Hyundai vehicle, designed by acclaimed cleat artist, Soles by Sir. Each rookie also had a dedicated nook filled with memorabilia from his journey including game-worn jersey, custom cleats, newspaper clippings, and his RWTR piece on continuous loop. In addition, we created a “Rookie” trivia experience with unique prizing to keep fans engaged with a little friendly competition. During the experience, fans got a treat with visits from two of the rookies from the campaign, Mitchell Trubisky and Haason Reddick, who took pictures and signed autographs, creating lasting memories for happy fans.