Using our insights-driven toolkit to identify where and how to engage the target audiences, Advantage developed a year-long calendar of integrated activation to educate consumers, generate awareness for solutions and the rebate offer, and ultimately motivate them to take action. Key events and sponsorships negotiated and activated included UCLA, Stanford, Fresno State, San Diego State, Earth Day San Diego, AMEX Open, Green California Summit and the Sustainable Business Awards.
Advantage also managed appearances with “Bear”, EUC’s mascot, which included integrations with NBC San Diego and the San Diego Padres, where Bear threw out the first pitch as part of Energy Upgrade California Night.
To maximize one-on-one consumer engagements, Advantage designed a 20’ by 20’ experiential marketing display to teach consumers simple energy savings tips to implement at home. Consumers were challenged to compete in “Bear’s Combine” by filling the washer with clothes, turning the water from hot to cold and opening the blinds…all with large bear paws on their hands! Additionally, a thermostat spin wheel was created to educate consumers on the proper temperatures at which to set their thermostat for each season.
Overall, the program engaged consumers and businesses throughout California, creating fun and informative experiences around energy conservation.