Frontier Communications Sponsors Buccaneers
WORK / SPONSORSHIP STRATEGY ROADMAP

Frontier Communications – Sponsorship Strategy Roadmap

THE CHALLENGE
Most of the time, it’s the bells and whistles that get the attention. But in the case of our work with Frontier Communications, it’s the nuts and bolts that are most important. As Frontier’s AOR for Sponsorship Strategy and Sponsorship Negotiation, Advantage was tasked with analyzing their existing portfolio to develop a strategy that would drive better results against their changing business priorities and objectives. Additionally, we assisted Frontier Communications as they shifted the oversight of the company’s sponsorship portfolio to be centralized rather than regionally managed.
Frontier Buccaneers Sponsorship, stadium billboard signage
THE WORK
The first step in our approach was to fully immerse our team in the Frontier brand. We sat with marketing leaders to dive into their brand to gain a true understanding of their goals and objectives from both a marketing and enterprise perspective.
In moving from a regional to a centralized sponsorship structure, it was important to audit their various partnerships to gain a full understanding of their entire portfolio. This allowed Advantage to help consolidate all of their existing partnerships into one centralized system. This holistic understanding allowed us to analyze Frontier’s complete portfolio and asset mix against the goals and objectives developed through our brand integration process.
With a complete understanding of Frontier’s objectives and entire portfolio, we were able to produce a sponsorship roadmap for where to invest, divest and readjust in-line with the go-forward strategy. Laid out within the roadmap were key objectives, priority markets, budget considerations, and target properties.
THE RESULTS
Working with our client partners, we have gained alignment with all Frontier’s internal stakeholders, which resulted in the adoption of a new Sponsorship roadmap. We have already seen a dramatic shift in Frontier’s sponsorship portfolio because of this initiative. In addition, Advantage has helped in both the negotiation of new properties, as well as re-negotiation of existing properties to ensure that all of their sponsorships are more closely aligned with overall business goals and objectives.
Hartford Yard Goats hat and glove on top of Frontier Vantage Internet fence. Frontier Sponsors the Yard Goats.
Lakeland Magic, paid partnership post with Frontier communications on social media platform, instagram.
Frontier Signage at Hartford Yard Goats, Dunkin

With a complete understanding of Frontier’s objectives and entire portfolio, we were able to produce a sponsorship roadmap for where to invest, divest and readjust in-line with the go-forward strategy.

Buccaneers Stadium with Frontier LED Signage
Frontier Communications Sponsors the Buccaneers. In stadium signage.
Frontier Activation outside Buccaneers stadium