LG’s innovative products have the ability to change how we use, view, or manage our daily routines (they truly are game-changing). So, what better way to share those innovations with basketball fans than to experience those innovations in a hands-on and engaging manner. Advantage developed, designed, and executed the “LG Game Changers Experience” – an immersive basketball fan experience built entirely using LG products.
We gave each of LG’s hero products a dedicated space within their footprint. Each room highlighted the product’s specific innovation through a digital interactive element combined with a competitive game element for fans. We hit a three pointer with the Let’s Make a Deal-style game, featuring the newly launched InstaView Refrigerator. The game demonstrated LG’s differentiating “Knock Knock” technology, in which the glass window on the door illuminates when knocked on twice. Fans lined up for the chance to knock on the InstaView and win a variety of giveaways, including LG-branded sunglasses, Final Four tickets, and an LG 65″ Super UHD TV. And fans couldn’t miss the towering 15-foot tall video wall we constructed with 20 LG OLED televisions. We topped it off with a disruptive “spontaneous celebration” tactic to turn heads and create a unique “game changing” experience for some lucky fans. The daily celebrations included confetti showers, marching bands, and free LG TV giveaways!