Advantage was tapped by Genesis to develop a premium program to impact current owners and prospects. Advantage curated and executed three owner/conquest two-day hosting events, dubbed the “City Love Tour.” On the first night of the event, current Genesis owners were able to demo Genesis technology, while enjoying food and beverages curated from our event partner, Tastemade. In addition, Genesis executives presented on the “future in innovation” for the brand while storytellers from the award winning podcast The Moth shared tales of what it means to be a true original, like the Genesis itself. Day Two of the “Love Tour” was dedicated to introducing the brand to owners of competitive vehicles. Prospects test drove vehicles to get the true Genesis experience, while enjoying curated eats and drinks.