Genesis Ride and Drive 2017
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Genesis – “City Love Tour” Ride and Drive

THE CHALLENGE
With the launch of the new luxury automotive brand, Genesis was looking for ways to help tell their brand story, reward loyal customers, and bring their brand to life through premium lifestyle experiences.
Genesis Ride and Drive 2017, Erwin Raphael
THE IDEA
Advantage was tapped by Genesis to develop a premium program to impact current owners and prospects. Advantage curated and executed three owner/conquest two-day hosting events, dubbed the “City Love Tour.” On the first night of the event, current Genesis owners were able to demo Genesis technology, while enjoying food and beverages curated from our event partner, Tastemade. In addition, Genesis executives presented on the “future in innovation” for the brand while storytellers from the award winning podcast The Moth shared tales of what it means to be a true original, like the Genesis itself. Day Two of the “Love Tour” was dedicated to introducing the brand to owners of competitive vehicles. Prospects test drove vehicles to get the true Genesis experience, while enjoying curated eats and drinks.
Genesis Ride and Drive 2017
THE RESULTS
We are in the business of experiences. We love to help our clients create unique moments for their customers that build affinity and loyalty. And we did just that for our Genesis client. We brought together over 2,000 Genesis customers and provided them with a special event to help them get closer to the brand. We introduced 2,100 competitive vehicle owners to Genesis and all that the luxury brand has to offer. Utilizing our connections, we were able to tap into brands like Tastemade and “The Moth” to help enhance the experiences for each customer. Over 95% of consumers rated the event “good” or “extremely good” and 93% of customers said they would probably or definitely consider purchasing a Genesis in the future.
Genesis Ride and Drive 2017
Genesis Ride and Drive 2017, Google Home
Genesis Ride and Drive 2017
Genesis Ride and Drive 2017
Genesis Ride and Drive 2017
Genesis Ride and Drive 2017

We brought together over 2,000 Genesis customers and provided them with a special event to help them get closer to the brand.

Genesis Ride and Drive 2017, Michael Schwartz
Genesis Ride and Drive 2017, The Moth
Genesis Ride and Drive 2017
Genesis Ride and Drive 2017