OUT For Greatness Video Series
WORK / OUT FOR GREATNESS

Hyundai – OUT For Greatness

THE CHALLENGE
Hyundai tasked Advantage with helping them showcase their commitment to inclusion and diversity by identifying, securing and activating partnerships within the LGBTQ space, leading to partnerships with GLAAD, Outfest and Newfest. Additionally, Hyundai wanted to create compelling content that would amplify these partnerships, leading us to a concept we call ”OUT For Greatness”, which provides a spotlight on underrepresented filmmakers and talent across the country.
OUT For Greatness Logo
THE IDEA
Hyundai commissioned “OUT For Greatness,” a content series that paired LGBTQ artists, athletes, allies and activists with up-and-coming LGBTQ filmmakers for a day of creative sharing and empowerment. Directed by Brittany “B.Monét” Fennell, “OUT For Greatness” showcased the talents of a variety of personalities, including:
Reggie Bullock, Hyundai Out for Greatness
Reggie Bullock, a professional basketball player, currently finishing his sixth season in the NBA, whose professional life became entwined with social justice activism after his older sister, Mia Henderson, a transgender woman, was killed in July 2014; paired with Alexandra Grey, an actress and musician best known for her role as Denise Lockwood on NBC’s ”Chicago Med”. She was recently featured on the cover of Gay Times Magazine and listed in Variety as one of the Top 10 Transgender Actors to watch in 2019. Alexandra is an alumnus of Outset: The Young Filmmakers Project from Los Angeles LGBT Center and Outfest.
J "Shangela" Pierce, Hyundai Out for Greatness
Actor and Performer, J. “Shangela” Pierce, best recognized as the only contestant to compete on three separate seasons of the Emmy-award winning reality series RuPaul’s Drag Race as well as appearing in the 2018 critically acclaimed film “A Star is Born”; paired with Kevin Yee, a filmmaker and comedian whose award winning short film ”ABOUT A SHORT FILM” recently opened the Outfest Fusion Gala and was featured at the Outfest Los Angeles LGBTQ Film Festival in July 2019.
Jane Chika Oranika, Hyundai Out for Greatness
Jane Chika Oranika is a female rapper, best known for her fiery viral freestyles (including an infamous verse over Kanye West’s Jesus Walks) and was recently featured in a body positive Calvin Klein ad which garnered international attention; paired with Michelle Badillo, a queer, Latino TV writer and actress from Queens whose short film “Ladies Room” premiered at Outfest Los Angeles in 2015.
All three episodes are available on Hyundai’s YouTube channel. The films were also screened at Outfest Los Angeles in July 2019 and Newfest in October 2019 and will continue to be featured at LGBTQ community events and partnerships.
THE RESULTS
Premiering during Outfest Los Angeles 2019 at the Ford Theater, “OUT for Greatness” showed the value of diversity, inclusion and the power of pursuing your dreams. The campaign garnered press coverage from MediaPost and A List Daily, bringing awareness to the incredible value and contribution of the LGBTQ community, empowered by Hyundai and their mission to drive inclusivity and acceptance for all.
OUT For Greatness
J. Shangela Pierce

“Hyundai is a company that places a high value on diversity and we stand together with the community to drive inclusivity and acceptance for all”

– Dean Evans, CMO, Hyundai Motor America.
OUT For Greatness
OUT For Greatness Video Series