SUPER BOWL LIVE
The hub of activity in Centennial Park (Super Bowl Live) was Hyundai’s outdoor ‘Fam Jam’ activation space, a massive 60’ x 75’ carnival themed footprint that invited fans to take part in several exciting activities while learning about Hyundai’s family of SUVs. The entire experience embraced the spirit of the Super Bowl, spurring friendly competition in a relaxed, open atmosphere. Among a crowd of sponsors in Centennial Park, Hyundai’s ‘Fan Jam’ experience broke through with vibrant turf flooring, a radiating sense of fun and, of course, great prizes. Included in the space were opportunities to compete against friends and family in a football toss competition, a sledgehammer slam, ring toss and knock out game while reinforcing with attendees the in’s and out’s of Hyundai’s industry leading Shopper Assurance car buying program.
Also in Centennial Park was another fan-fueled experience that featured the show-stopping Super Bowl LIII Tunnel Photo-Op, Presented by Hyundai. This one-of-a-kind photo-op allowed fans to ‘run out’ of an inflated tunnel and onto the Super Bowl ‘field’. Just imagine, smoke popping up as amped fans broke through the tunnel for the first time!
The final activation area at Super Bowl Live was Hyundai’s homage to Black History Month with our “On Their Shoulders, We Stand” Conversation Series. Advantage worked with famed local Atlanta artist Corey Barksdale to create an original large-scale painted mural that illustrated the triumph of black culture in the city of Atlanta. The mural hung in a 20’ x 30’ space that included a stage and Hyundai’s NEXO SUV, their first fuel cell vehicle. The activation area hosted several panels and prominent speakers such as Dr. Martin Luther King’s daughter Dr. Bernice King, Doug E Fresh, and Kool Moe D who spoke about the importance of continuing the dynamism of black culture and activism for the future of Atlanta.