LUNA Bar also hosted an important forum during the World Cup called the #SomedayIsNow Salon. Held inside the Eiffel Tower, the forum featured discussions about the future of equality and the struggles and sacrifices that female athletes have made over the years. Moderated by Catt Sadler, formerly of E! (who quit E! after she learned her male co-host earned twice the pay), the panel included tennis star Venus Williams, retired soccer player/ESPN commentator Julie Foudy, and hockey player Hilary Knight.
The forum successfully put LUNA Bar right at the forefront in the fight for equality. The forum panelists spoke on what equality means to them, what it means for our future generations, and how we can maintain the courage to keep fighting for it. The panel was livestreamed on LUNA’s social channels and garnered approximately 100,000 live views. In addition to the live social media audience, the #SomedayIsNow Salon was attended by several power players in the world of sports, such as representatives from FIFA, WNBA, Associated Press, New York Times and ESPN. The event garnered 405,288,851 impressions across 114 earned media placements.