Microsoft 365 Corporate Event Sponsored Dinner
WORK / B2B EVENT EXPERIENCES

Microsoft 365 – B2B Event Experiences Around The Globe

Microsoft 365 is a product solution that helps businesses of all sizes be more productive, collaborative and secure in the modern workplace. Sometimes viewed as a business-as-usual brand, Microsoft 365 entered 2018 focused on shifting how business decision makers across small, medium and enterprise companies viewed this ubiquitous brand. Time to show our targets what Microsoft 365 is all about…
Microsoft 365 Forbes Womens Summit, Own The Process Dinner
THE IDEA
Through alignment with strategic media partners and thought leadership events, Microsoft was able to engage B2B decision makers through immersive experiences. Working with partners such as Forbes, The Hustle, WeWork, Summit, and The New York Times, Advantage designed and executed event experiences focused on shifting perception and driving awareness of all that Microsoft 365 can do.
Key activation components included event marketing activations with product engagements, intimate dinner experiences and panel discussions around key relevant themes. Though these events differed in size, scope, and audience, consistent messaging of improving teamwork, working efficiently, and empowering work teams were the common threads across Microsoft partnership and event activations. From San Francisco to the Middle East, Advantage supported these unique B2B event experiences, including:
Showing how Office 365 is ushering in the New Culture of Work to enterprise executives at the New York Times New Work Summit
Providing custom networking and gifting opportunities for attendees to show how they Empower the Way Forward at the Forbes Women’s Summit in NYC
Promoting the concept of “Work Hard, Play Hard” at Hustle Con in San Francisco, providing headshot stickers, networking opportunities, touch-up stations, and product demos
Featuring a Microsoft Teams collaboration hub, headshot station, private dinners, all-night desert party, and several other activities at the Forbes Under 30 Global Summit in Israel
Taking over WeWork conference rooms in NYC and San Francisco for a month straight, to provide SMBs and Microsoft 365 users with the resources they need to collaborate with their teams and increase productivity
Creating dedicated pod spaces at Summit LA representing a train station, a Japanese home, a glamping site, and a vintage living room, to showcase how Microsoft Teams enables users to Work From Anywhere
Integrating Microsoft’s marketing mission and AI technological advances into the programming at the Forbes CMO Summit in Dana Point, CA
Israel - Work Better Together
Teamwork Lounge
Microsoft 365 Teamwork Lounge, where will you work today?
Microsoft Outdoor Event
THE RESULTS
Microsoft 365 reached new audiences that included CMOs of major corporations, cross-industry millennial influencers, and entrepreneurs leading the next wave of innovation. Their presence through these B2B event experiences and partnerships showcased the top functions of Microsoft 365, often highlighting Microsoft Teams while also working in collaboration with Microsoft Hololens, Microsoft AI, Xbox, and Microsoft Surface.
Business decision maker impacted? Check. Perception shifted? Check. Ready for the next event? Absolutely.
Microsoft 365 Forbes Women's Summit Sponsorship Activation
Microsoft 365 Forbes Womens Summit, Custom Printed Tote Bags Activation
Microsoft Wework Conference Room Takeover
Microsoft Wework Floor Takeover, Interactive Freestyle Teams Dashboard

Key activation components included event marketing activations with product engagements, intimate dinner experiences and panel discussions around key relevant themes.

Microsoft B2B event experience - hair styling
Microsoft B2B event activation with The Hustle