Through alignment with strategic media partners and thought leadership events, Microsoft was able to engage B2B decision makers through immersive experiences. Working with partners such as Forbes, The Hustle, WeWork, Summit, and The New York Times, Advantage designed and executed event experiences focused on shifting perception and driving awareness of all that Microsoft 365 can do.
Key activation components included event marketing activations with product engagements, intimate dinner experiences and panel discussions around key relevant themes. Though these events differed in size, scope, and audience, consistent messaging of improving teamwork, working efficiently, and empowering work teams were the common threads across Microsoft partnership and event activations. From San Francisco to the Middle East, Advantage supported these unique B2B event experiences, including: