THE IDEA (CONTINUED)
Aiming to create an unforgettable experience, guests were wowed from the moment they turned onto the street. An illuminated Candy Slick billboard greeted them high above the venue, leading guests down our neon-lit path and through the main entrance. The signature Casita fountain greeted guests with colorful orbs and custom decals cascading down, and a neon light and box hedge display showcased the lunchbox-style sets of lip gloss that all attendees received as gifts. Oversized colorful lips hung from the patio rafters and a custom vintage TV display played NYX content, creating a fun step & repeat backdrop that led to the inside activities. Once inside, we featured multiple environments where guests could flaunt their beauty, test out the Candy Slick colors, and share their party experiences with their followers.
Guests lounged on an iconic red lip couch and playfully took a fake phone call on a lip-shaped phone. A 3-D “Land of Lollis” lip forest allowed guests to dance around with friends, captured in a slo-mo GIF to share socially. Guests would then grab a drink and check out the debut of custom NYX content, while hanging out in front of illuminated signs over our lounge areas, or hit the LED dance floor, where DJ Kalkutta was accompanied by dancers in glowing shadow boxes. The integration of sleek, hip furniture, custom neon signs, gobos, and playful decals around the venue helped make Casita almost unrecognizable, and created sexy, memorable experiences at every turn.