NYX FACE Awards Show Production, Stage
WORK / FACE AWARDS

NYX Professional Makeup – FACE Awards

THE CHALLENGE
The NYX FACE Awards is an annual live awards show and webcast that allows NYX Professional Makeup to shed a spotlight on up and coming beauty vloggers, and unite their community behind a single annual event. While the event was already beloved by the fan base, NYX knew the event could still be taken to a whole new level. Enter Advantage, stage right.
NYX FACE Awards Stage Silhouette During Event Production
THE IDEA
Advantage helped NYX transform their annual FACE (Fine Artistry of Cosmetic Elites) Awards competition to achieve important business goals. In short, we helped reimagine the entire show, including overall show event production, narrative, flow, script, stage design, event graphic design (physical and digital) and more. In essence, we gave the show a complete makeover.
In 2018, Advantage’s 4th year of event production and integration support, the show was hosted by marquee industry influencer Patrick Starr at a landmark venue in Los Angeles – the Orpheum Theatre. The 2018 show featured refreshed FACE Awards graphics throughout the theatre and stage design, with additional artwork focusing on NYX’s campaign of inclusivity, “Artistry for All.”
Event activations were designed to further the “Artistry for All” message. A wall of magnets provided dares that guests completed on-site, including taking photos with strangers and offering random compliments. Graphics on mirrors and walls throughout the venue promoted messages of inclusivity. Roaming photo booths and product giveaways provided entertainment to those waiting in line. NYX makeup artists provided touchups around the venue, getting guests ready to walk the “Pink Carpet” throughout the night. And event sponsors, including Target, Redken, Clarisonic and Vichy, distributed samples and were incorporated into signage and the live show.
NYX FACE Awards Preshow Lobby With Attendees
THE RESULTS
So far, Advantage has helped take the 4th, 5th, 6th, and 7th annual NYX FACE Awards to a whole new level. Year over year the NYX FACE Awards has continued to transform into a premier experience for NYX and its passionate fan base.
NYX FACE Awards Event Production, Patrick Starr On Stage
NYX FACE Awards Set Design and Event Design
NYX FACE Awards Red Carpet Photos

While the event was already beloved by the fan base, NYX knew the event could still be taken to a whole new level. Enter Advantage, stage right.

NYX FACE Awards Artistry For All Photo Opp.
NYX FACE Awards Photo Opp.
NYX FACE Awards Set Design, Framed Portraits