While every sponsorship negotiation is unique, our sponsorship negotiation philosophy is to “maximize the rights and assets while minimizing the financial exposure”…but it goes much further than that. For us, it begins well before the negotiation even begins; we like to “reverse engineer” sponsorship deals to the point where we work closely with our clients to develop an activation plan up front, before engaging the property. This way, we know exactly what’s important to acquire in the deal, while letting go of the elements deemed less important. We are strong believers in creating sponsorship portfolios that are valuable to a client’s objectives, not just sponsorship portfolios with high dollar value. One area we take very seriously is defining a “protected space” for our clients through highly defined category definitions. As a third party acting on our client’s behalf, we maximize the communication leverage inherent in every sponsorship negotiation, while also providing valuable marketplace benchmarks and best practices.
Major Sports League or Property Sponsorship Negotiation
Some other select sponsorship negotiations by Advantage staffers include National Football League (NFL), National Collegiate Athletic Association (NCAA), Major League Soccer (MLS), Major League Baseball (MLB), PGA TOUR, Minor League Baseball (MiLB) and United States Tennis Association (USTA).