Smithsonian Channel tapped marketing and event agency Advantage to produce the event, which took place June 12 at Second Floor in New York’s Chelsea neighborhood.
The event industry is rife with buzzwords, but Advantage is here to help. Here is our definitive guide to event & experiential marketing terminology.
The creative & content industry is rife with buzzwords, but Advantage is here to help. Here is our definitive guide to creative terminology.
The sponsorship industry is rife with buzzwords, but Advantage is here to help. Here is our definitive guide to sponsorship terminology.
Advantage is thrilled to be named to Hashtag Sports Engage 150 list, which recognizes the 150 agencies that best engage consumers through U.S sports and fan culture.
With the new Seattle hockey team set to begin play in 2021, what will they do to build their brand? Our team has a few ideas to consider.
Event marketing can take many forms, and setting an event strategy can be especially daunting. Here are our keys to setting a B2B event strategy.
Don’t get burned planning your next event. Here’s what every event planner can learn from the Fyre Festival debacle.
Advantage and client, Hyundai Motor America, were named finalists in the Digiday Video Awards for the second season of the “Rolling with the Rookies” campaign.
A perspective blog post from Nick Rivellini on the things he’s looking forward to in the 2019 PGA TOUR Season.