Developing A B2B Event Strategy
Event marketing can take many forms, and setting an event strategy can be especially daunting. Here are our keys to setting a B2B event strategy.
Playing with Fyre: Lessons for Event Planners from the Fyre Festival Debacle
Don’t get burned planning your next event. Here’s what every event planner can learn from the Fyre Festival debacle.
Hyundai and Advantage Named Finalist for Digiday Video Awards
Advantage and client, Hyundai Motor America, were named finalists in the Digiday Video Awards for the second season of the “Rolling with the Rookies” campaign.
Things I’m Looking Forward To In The 2019 PGA TOUR Season
A perspective blog post from Nick Rivellini on the things he’s looking forward to in the 2019 PGA TOUR Season.
Planning Events Is Just Like Cooking
Planning events and cooking have more in common than you would think. Here are the five similarities we’ve found between event planning and cooking.
Our Top Five Brand + Brand Partnerships of 2018
When brand collaborations are done right, they can open up both partners to new audiences and drive significant buzz, among other objectives. Here are our top five brand collaborations from 2018.
Sponsorship POV: A Huge Bet Has Been Placed on US Soccer
A perspective blog post from Kyler Hengst on how soccer sponsorships may be impacted by the Christian Pulisic transfer.
Does My Job Define Me?
Kristine Odaiyar, Account Executive at Advantage, gives her perspective on how her career choice defines her.
Searching for Lead Generation? Top Assets To Secure With A B2B Event Sponsorship
Having the right assets is vital to a great event B2B sponsorship. Here are our top assets to consider for your next partnership if lead generation is a core objective of your brand.
Four Things Video Production Taught Me About Event Marketing
Event marketing and video production have more in common than you may think. Here are four key things everyone in event marketing can learn from a video producer.
