Event marketing can take many forms, and setting an event strategy can be especially daunting. Here are our keys to setting a B2B event strategy.
Don’t get burned planning your next event. Here’s what every event planner can learn from the Fyre Festival debacle.
Advantage and client, Hyundai Motor America, were named finalists in the Digiday Video Awards for the second season of the “Rolling with the Rookies” campaign.
A perspective blog post from Nick Rivellini on the things he’s looking forward to in the 2019 PGA TOUR Season.
Planning events and cooking have more in common than you would think. Here are the five similarities we’ve found between event planning and cooking.
When brand collaborations are done right, they can open up both partners to new audiences and drive significant buzz, among other objectives. Here are our top five brand collaborations from 2018.
A perspective blog post from Kyler Hengst on how soccer sponsorships may be impacted by the Christian Pulisic transfer.
Kristine Odaiyar, Account Executive at Advantage, gives her perspective on how her career choice defines her.
Having the right assets is vital to a great event B2B sponsorship. Here are our top assets to consider for your next partnership if lead generation is a core objective of your brand.
Event marketing and video production have more in common than you may think. Here are four key things everyone in event marketing can learn from a video producer.