Physical interaction with a brand or company provides a chance for a brand to produce a lasting impact (when done right) unlike any other marketing medium
Marketing effectively to different consumer segments brings unique challenges which require deep audience insights and targeted channels for engagement.
Who are the fans of the US Open? According to research, the current official sponsors of the US Open are a perfect match, but which brands should also consider the Power of Tennis?
Advantage’s EXP team provides their tips for maximizing the impact of experiential marketing programs.
Sports go through cyclical waves of star power on the field.
How do you determine the value of a sponsorship proposal?
The process to building strategic experiential marketing concepts can differ from program to program, but the base of most successful experiential marketing programs is using insights to drive creativity and backed by integrated outputs.
“Brand experience” is a term used throughout the marketing industry. But what does it mean?
You may use the term “sports marketing,” but “sponsorship marketing” is the term we need to be using.
Brand+brand partnerships have the ability to drive meaningful and efficient marketing results by bringing together two distinct brands around a shared value message.