When brand collaborations are done right, they can open up both partners to new audiences and drive significant buzz, among other objectives. Here are our top five brand collaborations from 2018.
A perspective blog post from Kyler Hengst on how soccer sponsorships may be impacted by the Christian Pulisic transfer.
It’s that time of year again. Thank you for being a part of an amazing 2018! We’re dancing into the new year like…
Kristine Odaiyar, Account Executive at Advantage, gives her perspective on how her career choice defines her.
Having the right assets is vital to a great event B2B sponsorship. Here are our top assets to consider for your next partnership if lead generation is a core objective of your brand.
Event marketing and video production have more in common than you may think. Here are four key things everyone in event marketing can learn from a video producer.
Physical interaction with a brand or company provides a chance for a brand to produce a lasting impact (when done right) unlike any other marketing medium
Marketing effectively to different consumer segments brings unique challenges which require deep audience insights and targeted channels for engagement.
Who are the fans of the US Open? According to research, the current official sponsors of the US Open are a perfect match, but which brands should also consider the Power of Tennis?
Advantage’s EXP team provides their tips for maximizing the impact of experiential marketing programs.