Recently, marketers have been obsessed with the millennial generation and rightly so. Just don’t forget about the Baby Boomers! We tell you why in our latest blog post.
The sponsorship industry is rife with buzzwords, but Advantage is here to help. Here is our definitive guide to sponsorship terminology.
With the new Seattle hockey team set to begin play in 2021, what will they do to build their brand? Our team has a few ideas to consider.
A perspective blog post from Nick Rivellini on the things he’s looking forward to in the 2019 PGA TOUR Season.
A perspective blog post from Kyler Hengst on how soccer sponsorships may be impacted by the Christian Pulisic transfer.
Who are the fans of the US Open? According to research, the current official sponsors of the US Open are a perfect match, but which brands should also consider the Power of Tennis?
Sports go through cyclical waves of star power on the field.
How do you determine the value of a sponsorship proposal?
You may use the term “sports marketing,” but “sponsorship marketing” is the term we need to be using.
Brand+brand partnerships have the ability to drive meaningful and efficient marketing results by bringing together two distinct brands around a shared value message.