Advantage is pleased to announce that we have been named to the “2019 Best Places To Work In Events” program.
The event industry is rife with buzzwords, but Advantage is here to help. Here is our definitive guide to event & experiential marketing terminology.
Event marketing can take many forms, and setting an event strategy can be especially daunting. Here are our keys to setting a B2B event strategy.
Don’t get burned planning your next event. Here’s what every event planner can learn from the Fyre Festival debacle.
Planning events and cooking have more in common than you would think. Here are the five similarities we’ve found between event planning and cooking.
It’s that time of year again. Thank you for being a part of an amazing 2018! We’re dancing into the new year like…
Kristine Odaiyar, Account Executive at Advantage, gives her perspective on how her career choice defines her.
Having the right assets is vital to a great event B2B sponsorship. Here are our top assets to consider for your next partnership if lead generation is a core objective of your brand.
Event marketing and video production have more in common than you may think. Here are four key things everyone in event marketing can learn from a video producer.
Physical interaction with a brand or company provides a chance for a brand to produce a lasting impact (when done right) unlike any other marketing medium