Advantage Has Been Named To The Inaugural Hashtag Sports Engage 150 List
Hashtag Sports Engage 150 List
Advantage is thrilled to be recognized by Hashtag Sports, a leading global sports event and media property that celebrates and educates people who engage the sports fan and consumer. The Engage 150 is dubbed as the industry’s first and only editorial list recognizing the 150 agencies that best engage consumers through U.S. sports and fan culture across more than 20 areas of expertise. Key areas of expertise included in the list are events, experiential, influencers, partnerships, sponsorships and strategy. Through a combination of an open call for submissions, client nominations, and recognition by Hashtag Sports staff, agencies were selected as engagement experts based on the following key criteria:
  • Demonstrated expertise in U.S. sports, athletes, and fan culture
  • Ability to drive effective engagement across multiple sports-related projects and platforms
  • Award-winning work in and around sports
  • Bold displays of innovation and creativity that push the industry forward
As noted by Hashtag Sports “unlike other forms of entertainment revolutionized by on-demand media, sports retains the power to engage viewers in real-time and resonates with fans in ways other passion points cannot. As a result, the stakes are higher than ever for agencies in and around the sports ecosystem to plan, execute, and measure innovative campaigns that strengthen brand-to-fan relationships. Selecting only 150 agencies in an industry both buoyed by successful legacy players and disrupted by innovators at warp speed was a tall task. The dichotomy between the new and old represented on our list is a testament to the unabated growth of sports, the increasing importance of engagement, and the unstoppable force of fandom. ”
The inclusion on the Hashtag Sports Engage 150 List adds to Advantage’s continued recognition as a top agency within sports, entertainment and experiential marketing with recent inclusion on the Chief Marketer Top 200 (CM200) and Event Marketer IT lists.
For the full list of Engage 150 winners, see here.