Advantage Named Finalist In The 2017 Digital Model D Awards
“Rolling with the Rookies” is Rolling in Award Nominations
Advantage is thrilled to be named a finalist in two categories for the 2017 Cynopsis Digital Model D Awards for its work with Hyundai Motor America. The 2017 NFL “Rolling With The Rookies” campaign was named a finalist in both the “Best Branded Sports Web Series” and “Best Multiplatform Marketing Campaign: Web Series” categories. The full list of finalists for the awards program which honors excellence in online video content, advertising, and talent can be found here.
The “Rolling with the Rookies” original content series, concepted and managed by Advantage, profiled four rookies leading up to the 2017 NFL Draft and highlighted the people, places and experiences that shaped their journeys. As part of the video series, each player – Mitchell Trubisky, O.J. Howard, Mike Williams and Haason Reddick – also worked with cleat designer Marcus Rivero to design a custom Hyundai Santa Fe vehicle wrap, visually bringing their stories to life.
The award winners will be announced on November 10th in New York City.