Thought Leadership

4 Simple Tips For Greener Events
4 simple tips for greener events
This Earth Day, Advantage looks forward to the return of live events.
Taking care of the environment has always been a passion of ours, but being green can often conflict with the necessities involved in producing events. Here are some recommendations for simple ways to make sure your events have the same impact for consumers, while making less of an impact on our planet:

1. Save Paper

  • Use digital communications as much as possible: email invitations, event websites and apps, digital surveys and meeting materials, digital signage or paperless branding (logo projections, chalk drawings / painting, window art, etc.).
  • When you’re required to have more traditional signage and paper materials, look for ways to repurpose and reuse those items throughout your event, or at future events.
  • Even after events start to return to “normal”, determine where there is potential to take portions of the event digital. This cuts down on staff and attendee travel, and reduces the need for on-site supplies, materials, and F+B items.

2. Use (and Reuse) What You’ve Got!

  • Keep a detailed inventory of your leftover event supplies and décor. Save money, materials, and time by repurposing furniture and décor; save yourself multiple trips to Target by keeping a stocked event kit of miscellaneous supplies.
  • Invest in reusable structures for large experiential events. While a larger investment up front, this can save money in the long run, and showcases a client’s commitment to environmentally friendly practices.

3. Be Thoughtful In Your Decisions

  • Weigh the pros of your event inclusions against the cost to both your budget and the environment: do you need physical gift bags, or could you do away with gifting altogether? Can you provide water stations and reusable bottles, instead of wasteful bottled water?
  • Choose useful, biodegradable giveaways that won’t end up getting tossed in the trash.
  • Choose biodegradable and eco-friendly supplies and event materials, instead of traditional F+B needs, paper goods, etc.

4. Keep it Seasonal and Local

  • Find vendors in your local market to provide event services, cutting down on travel and shipping, and ultimately your carbon footprint.
  • Source food, plants, etc., that are locally grown and seasonally abundant. When possible, use potted plants that don’t need to be discarded after the event.
Reducing our impact on the planet doesn’t mean our events will have less of a “wow” factor. Simple, thoughtful changes allow us to produce world-class events that still stay within our target budgets, and keep our clients’ goals front and center. On this Earth Day — and every day — let’s all take some time to implement these simple changes.